Events

Kurlee Belle Launches Natural Hair Care Product Line

Mar. 12, 2013 - CHARLOTTE, N.C. -- Kurlee Belle, LLC recently announced the launch of their hair care product line Kurlee Belle. The long awaited hair care product line complements the brands thriving blog presence (www.kurleebelle.blogspot.com) and popular natural hair self expression t-shirt line.

Within a few short weeks of launching and establishing its hair care line, Kurlee Belle, has already exceeded anticipated sales and developed a global impact. Curly hair women all over the world are embracing the brand with sales from Canada, USA, Italy, Japan, The Bahamas, Africa, Brazil and Bermuda.

Terrinique Pennerman, founder and CEO of Kurlee Belle, says "I wanted to introduce a product line that really met the needs of women with kinky or curly hair. I wanted to help women feel and look good." Kurlee Belle receives hundreds of requests and inquiries daily from new customers, bloggers and vloggers all wanting to get their hands on the natural hair community's liquid gold. The products have received positive feedback and the brand already has repeat customers. Pennerman states, "I received an email from a client that said after she used our Thirsty Kurls Leave-In Conditioner, she threw her other leave-in in the garbage. Feedback like this makes me smile, but it tells me the brand is making a difference." Calvin Lockhart, co-founder and Business Manager of Kurlee Belle, says "The products have been under testing for over 3 years, because we wanted to get the formula right. We launched the site and the orders just kept pouring in. But it is most satisfying to know that our brand is making it easier for women to enhance their natural beauty."

Kurlee Belle's hair care has received several positive reviews from popular bloggers and vloggers like: MsVaughntv on YouTube, Lexiwiththecurls.com, MelissaChanel.com and br0nzeqt on YouTube.

Lexiwiththecurls writes: "I loved these products. Firstly, which is most important to me, they smell AMAZING! Every product smells like tropical goodness! It made me want to put it in my hair."

MsVaughn gives the Thirsty Kurls Leave-In Conditioner and Banana Nut & Avocado Deep Treatment a 10 out of 10. She even went so far as to say the leave-in conditioner is her most favorite product of 2013.

Kurlee Belle's hair care product line consists of 5 products and do not include: parabens, sulfates, animal ingredients, gluten, paraffin, phthalates, mineral oil, PABA, DEA, synthetic color, propylene glycol or petroleum.

Almond & Shea Butter Moisturizing Shampoo gently cleanses the hair and scalp without stripping natural oils. Almond nourishes the hair to help it grow long and strong. Shea Butter deeply moisturizes while repairing damage to the hair and scalp. Citrus contains vitamins that cleanse and increase scalp circulation.

Very luxurious shampoo. Good foam, rinses clean and detangles.- MsVaughn.

This is a great shampoo that does exactly what it promises.  Usually when I see a clear shampoo I immediately think of the clarifying shampoos that leave the hair feeling stripped.  The Almond & Shea Shampoo left my scalp feeling clean and moisturized.  I also loved that it creates a good lather, I didn’t feel like I needed to use a ton of the shampoo to get my scalp clean.- FIYA

Thirsty Kurls Leave-In Conditioner provides "lots of slip" and moisture that detangles and softens curls. Hibiscus penetrates the cuticle to maintain acid balance. Aloe Vera soothes and moisturizes dry, damaged hair. Honey hydrates and helps the hair retain moisture.

I love the smell of this leave-in.  This would be a great leave in for damaged, dry hair.  When I applied it to my damp hair I could really SEE that my hair was moisturized.  It absorbed quickly into my hair without leaving a white residue behind.  Makes hair very easy to detangle. - FIYA

All time favorite. Love this product fav of 2013. 10 out of 10. Amazing no harsh detangling. Detangles on contact. Amazing. - MsVaughn

Kurl Defining Creme moisturizes, de-frizzes and defines curls. For soft, shiny, elongated curls, Cupuacu Butter promotes moisture and elasticity. Argan oil contains vitamins and fatty acids that strengthen and encourage growth. Shea Butter deeply moisturizes while repairing damage to the hair and scalp.

I sectioned my hair into four and began twisting with the Kurl Creme. This Kurl Creme was a bit thicker than what I normally used but it worked like a charm. I twisted all over on wet hair and my results were super defined hair. - MelissaChanel

Banana Nut & Avocado Deep Treatment is just what the doctor ordered for dry, damaged hair. Bring those tresses back to life with our smooth concoction of Banana, Avocado, Honey and Coconut. Banana is rich in potassium and hailed for its moisturizing properties. Avocado contains fatty acids that nourish, smooth and soften hair. Honey provides shine while conditioning to make hair soft and supple. Coconut hydrates, conditions and softens.

I haven’t had much luck with commercial deep treatments since I’ve been natural.  I usually make my own at home but this one is great!  I applied it after washing and sat under a hooded dryer for about 20 minutes and it smelled like banana nut muffins were cooking in the kitchen.  After rinsing my hair was soft and easy to detangle.  A little goes a long way with this product, which is great because I have a lot of hair! - FIYA

OMG I wanted to eat this stuff out of the jar... LOL, so please be careful. When I added the deep conditioner I was able to detangle my hair with ease and my curls were super defined. I added a plastic cap and let it sit for around 30 mins while I caught up on my shows. When washing it out I still retained my moisture and the DT left my hair feeling soft.- MelissaChanel

Smells amazing. 10 out of 10. Love the ways it deep conditions. - MsVaughn

Kurlee Tropical Oils Blend is a lubricating blend of essential tropical oils that is formulated to restore dry, damaged hair. Castor Oil is an emollient that contains fatty acids and encourages hair growth. Coconut oil strengthens and deeply moisturizes. Jojoba oil moisturizes and softens. Avocado Oil contains essential nutrients that promote hair growth and nourishment. Argan oil hydrates and strengthens for enhanced growth. Moringa oil leaves hair feeling silky.

I really like this oil blend.  It is comprised of a lot of my favorite oils that I already use and absorbs nicely into the hair.  Great for everyday use. - FIYA

Nice fresh smell on freshly shampooed hair.- MsVaughn

Terrinique Pennerman, founder and CEO of Kurlee Belle, has a Masters of Business Administration from Duke University, Fuqua School of Business and a Bachelor of Business Administration in Finance from Francis Marion University.

Calvin Lockhart, co-founder and business manager of Kurlee Belle, has an undergraduate degree in Mathematics and a Masters degree in Information Science